Not too long after launching similar music making app, Collab, Facebook has entered into the world of rap. BARS is an experimental app, encouraging users to try their hand at creating rhymes over the top of professional sounding tracks. All that’s needed to lay down your vocals is an iPhone and some creativity.
Capped at 60 seconds, finished videos can then be shared to a TikTok style feed. It is here that people can discover your offering and mark it as “fire”, if indeed your rapping is deservingly lit. Promising “studio quality vocals”, the app even features Auto-Tune.
Along with this, users can utilise an automatic rhyming dictionary, if they state their experience level as Beginner. For confident souls who set themselves as Advanced, there is a challenging freestyle mode. This offers up eight words that you must work into a 16-bar off-the-cuff rap.
DJ Iyler, a hip-hop ghostwriter and team member of Facebook’s in-house R&D group, NPE Team, who are responsible for the app, has stated:
I know access to high-priced recording studios and production equipment can be limited for aspiring rappers. On top of that, the global pandemic shut down live performances where we often create and share our work.
With Instagram Reels directly competing with TikTok, it’s no surprise to see yet another social media app taking on the short form video platform. TikTok has become a giant in terms of dictating trends within the music industry, and is already a preferred platform for beat makers and rising rap artists. It makes sense then, that Facebook is throwing its hat into the ring to try and garner back some attention.
For those eager to spit some bars, unfortunately BARS is currently in beta phase and only available for iOS in the US. You can sign up and grab your place in line as you wait for the app to fully launch, which will happen in batches. It all depends on the level of interest whether this app will get released fully. If BARS doesn’t gain a decent amount of traction and entice users over from TikTok, it may get canned before we can all unleash our inner Anderson .Paak.