A new email TikTok course has been launched to help small businesses grow on the platform. Learn about how Follow Me can launch your career here!

In a post yesterday, TikTok revealed that it would be holding a multi-channel educational experience aimed and small-and-medium businesses (SMBs). The idea is to help these businesses harness the power of TikTok, enabling them to grow their reach and boost their sales.

The 6-week course, which runs from July 11th to August 19th, will teach business owners how to get started on the platform. It will also offer resources on how to take their business to the next level. Focussing around building community, sharing stories, and achieving goals, this TikTok course is here to champion small businesses with big dreams.

Marketing on TikTok

It’s no secret that social media marketing is a major player in even the largest organisations’ marketing strategies. Although the majority of social channels are free to use, companies pump thousands into campaigns in order to unlock the full potential of social media.

Marketing on TikTok utilises trends, and an easily accessed audience, in order to promote brands and products. The short-form video craze has helped businesses connect with customers on an unprecedented level.

So long as you’ve got some creative ideas, and can apply some thought to your strategy, you can turn you small business into a big time player with TikTok. Promoting Follow Me, TikTok listed just a few of the reasons and facotors why the course is beneficial:

  • Storytelling – Nothing sells products or ideas quite like stories. TikTok users have taken audiences inside their workshops, kitchens, and studios. Real life stories of people’s journeys, the challenges they face, and the wins they celebrate all paint the picture of their brand.

    TikTok has served as a business tool, as well as a support network for many business owners. Follow Me endeavors to demonstrate this, encouraging newbie businesses to get involved.
  • Success stories & ambassadors – Small business ambasssadors have been brought on board to sing the praises of TikTok. This includes Cassie Sorensen, owner and founder of Tassel Amor and Jacob Zander, owner and founder of Feel Your Soul.

    Both will share details of their journeys on TikTok, as well as provide tips and insights. Alongside this, Follow Me will offer different roadmaps based on users’ goals.
  • Small business community – Follow Me promotes community. Not just between businesses and customers, but a community between small-and-medium businesses using TikTok to kick off their journey. Using diverse and creative formats on TikTok, businesses can develop marketing strategies that engage and involve huge audiences.

It’s not too late to join the Follow Me TikTok course! You can join here, and expect things to kick off in mid-July.