Meta is expanding its bonus program that rewards creators for engagement on their Facebook posts. The program, which is still invitation-only, is being expanded to include more creators and additional bonuses.

The bonus program is based on a creator’s overall engagement on Facebook, including the number of likes, shares, and comments they receive on their posts. Creators who receive the bonus will be paid based on their engagement, with higher-engagement creators receiving more money.

The expansion of the bonus program is part of Meta’s efforts to attract and retain creators on Facebook. The company has been facing increasing competition from other platforms, such as TikTok, which have been more successful at attracting younger users.

The bonus program is one way that Meta is trying to make Facebook more attractive to creators. The company is also testing other features, such as cross-posting between Instagram and Facebook, to make it easier for creators to share their content on both platforms.

The expansion of the bonus program is a positive development for creators on Facebook. It provides them with an additional source of income, and it can help them to grow their following on the platform. However, it is important to note that the program is still invitation-only, so not all creators will be eligible to participate.

Overall, the expansion of the bonus program is a good sign for creators on Facebook. It shows that Meta is committed to supporting creators on the platform, and it provides them with a new way to earn money.

Here are some additional details about the bonus program:

  • The program is currently only available to creators in the United States.
  • Creators must have at least 10,000 followers to be eligible for the program.
  • The amount of the bonus is based on a creator’s overall engagement on Facebook.
  • The bonus program is paid out monthly.