Instagram Launches Creator Lab to Educate Influencers
On Friday, Instagram announced a new educational hub to help creators craft their business. Learn more about Creator Lab right here!
The head of Instagram, Adam Mosseri took to his account at the end of last week to announce Creator Lab. In a video, he explained that it is “programming for creators, by creators.” He also said that he and the company “believe in the importance of the creator community.”
Mosseri also highlighted that Instagram vowed to focus on doing all it can for the creator community. Creator Lab will enable creators to share their tips, insights, and things they perhaps wish they’d been told at the start of their journeys, with other creators.
The programming of Creator Lab will fall into three categories:
- Finding your voice – exploring the expressive side of being a creator.
- Building a community – something Mosseri feels creators don’t focus on enough.
- Thinking long-term – focussing on the business side of being a creator.
All this is in the name of making it possible for creators and influencers to carve a steady and sustainable career out of content creation. This comes shortly after Instagram launched enhanced tags, which makes it easier for creators to clearly credit others they’ve collaborated with. At the start of the year, the platform also revealed it was testing paid subscriptions – another change aimed at helping creators.
Creator Lab should enable creators, old and new, to hone their craft and expand their business. Whether they’re aiming to become influencers, looking to boost a brand, or simply share their art, this new hub will make it easier for creators to etch themselves a clearer career roadmap.
Instagram said, in a further blog post to Mosseri’s own video, that it “will keep working to add new topics and community programming in the coming month.”