Is it worth having a business account on TikTok, versus a personal one? Let’s take a look at what having a TikTok pro account involves!
Don’t let the name fool you. A TikTok pro account won’t actually cost you any money, but it is the platform’s answer to a business account like Instagram offers. If you’re a business trying to develop a TikTok social media marketing strategy, or a content creator aiming for influencer success, you need to read this.
TikTok Pro Account vs Personal
Okay, so a pro account on TikTok doesn’t give you access to extra editing features. It doesn’t automatically post your content on the For You page. And, it doesn’t automatically enroll you into the creator fund.
“What’s the point, then?”, you may ask. The one, but significant, difference between a pro account and a personal one is analytics. If you go pro, you are able to access valuable data and information about your audience and how your content is being received.
If you’re looking to grow your TikTok, or boost your business through social media, this information is priceless. And fortunately, so is a pro account. Even if you are just someone who wants to have fun and share video content on the platform, these insights and analytics will help you reach a bigger audience and get your content seen.
The tools and advantages a pro account provides include:
- Track data from last 7, 28, or 60 days, or create custom reports
- View overall engagement metrics, such as likes, comment, and shares
- Learn how many video and profile views you’ve received
- View total play time, average watch time, as well as audience reach for content you’ve shared
- Gain insight into your audience with metrics like territories, gender, and follower activity
- Track data for Live TikTik videos
How to Get a Pro Account
If you think driving to a place you’ve never been before without a map and in the dark sounds like a bad idea, then you probably think trying to grow a TikTok audience without a pro account sounds equally as foolish.
Switching from a regular creator account to a TikTok pro account is very straightforward. When in the app, click on the Profile section at the bottom right-hand corner of the page. Then, hit the burger menu in the top right. Head to Manage Account, and under Account Control you can tap Switch to a Business Account.
That’s it, you now are the proud owner of a pro account on TikTok. You can begin learning about and understanding your audience, and how to create content that people will love!