Verifying your Instagram is a great way to solidify your brand and ensure that you are the official source of your page or profile.
We’re going to run you through how to get the little blue tick in a few simple steps.
- Authentic: Your account must represent a real person, registered business or entity.
- Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. Instagram don’t verify general interest accounts (example: @puppymemes).
- Complete: Your account must be public and have a bio, profile photo and at least one post. Your profile can’t contain “add me” links to other social media services.
- Notable: Your account must represent a well-known, highly searched for person, brand or entity. Instagram review accounts that are featured in multiple news sources, and they don’t consider paid or promotional content as sources for review.
Only some public figures, celebrities and brands are able to obtain verified badges on Instagram. Not all Facebook Pages with verified badges have verified badges on their Instagram accounts. Currently, only Instagram accounts that have a high likelihood of being impersonated have verified badges.
If you don’t have a verified badge on Instagram, you can link to your Instagram profile from your official Facebook page to help let people know that you’re authentic.
Log into the Instagram account you want to verify, and head to your account settings.
Click on Account and then Request Verification.
This takes you to the request verification page where your username will already be input, and the rest is for you to complete.
- Full Name: Your full, legal name, as it appears on your driving license or passport.
- Known As: This could be your name or the name of your company. Use the name that people generally know you as.
- Category: You can choose from news/media, sports, government/politics, music, fashion, entertainment, blogger/influencer, business/brand/organization, or other. Pick the one that makes the most sense for your Instagram account.
You’ll also need to provide photo ID with your full name and date of birth visible.
If you’re approved or denied after Instagram have reviewed your request, you will be notified of this within the Instagram app.
If you have been denied, you can apply again after 30 days.