Getting the little blue tick on your social media platforms is a great way to solidify your brand, whether that’s a page or a profile.

Before you start, you must adhere to Facebook’s terms of service, and requirements listed below to be eligible for verification:

  • Authentic: Your account must represent a real person, registered business or entity.
  • Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. Facebook don’t verify general interest accounts (example: Puppy Memes).
  • Complete: Your account must be active and have an about section, profile photo and at least one post.
  • Notable: Your account must represent a well-known, often searched person, brand or entity. Facebook review accounts that are featured in multiple news sources, and they don’t consider paid or promotional content as sources for review.

How to verify your Facebook page/profile

Head to Facebook’s verification contact form.

The form will ask if you’re representing a page or a profile, what category that falls into (Music, Fashion, Digital Creator etc.), and what country you’re based.
You’ll also need to provide a form of identification that differs depending on the account type you are verifying.

If your account represents a person:

  • A valid photo ID that shows your name and date of birth (i.e. driving license or passport)

If your account represents something other than a person, provide a document with an official seal/watermark of your organization:

  • Your organization’s phone or utility bill
  • A certificate of formation
  • Articles of incorporation
  • Tax or tax exemption documents belonging to your organization

Once you’ve entered as much information as possible, hit the send button.

How long will it take to get verified?

Facebook doesn’t specify the typical timeframe, you could get a response as soon as 48 hours or wait up to 45 days. It may take longer to verify accounts representing businesses as the Facebook team will have to manually review your documents to confirm their authenticity.

What if you don’t get approved?

Facebook may reject your application and not provide a reason, but you can apply again after 30 days.