If you’re gunning for viral success on TikTok, you need your content shared on the For You Page. Here’s how you can make that happen!
As a content creator, going viral on TikTok can be your big break. It leads to more followers, and potentially the opportunity to earn money through your content. Very popular creators can become influencers, working with brands to promote products for a fee.
The key to hitting the big time on TikTok is to get your content consistently listed on the For You Page (FYP).
What Is the For You Page?
On TikTok, curated recommendations based on content you’ve previously enjoyed will show up on the For You Page. If your content lands on here, it will reach a much larger audience, leading to it being discovered by a lot of people very quickly.
There isn’t much information out there about the TikTok recommendation algorithm, but it is thought that content receiving a decent amount of attention gets pushed by the platform to more people. If it continues to be well received by those seeing it, it will likely be pushed to the For You Page.
Get On the FYP
There are a few things you can do to give your content the best chance of going viral.
Choose the Right Topic
You need to create content within a niche you are passionate about and comfortable with. Doing this will allow you to create authentic and engaging videos that will resonate with people. But, you shouldn’t copy content from accounts outside your niche. This is because your audiences will be different. What works for them might not work for you.
Paying attention to what is currently popular is also important. Trends and tastes change constantly, so be prepared to switch up the topic of your content now and again.
Post at the Right Time
Your content could be perfect, but if you’re not posting at the right time you will kill the momentum. The general best times to post are 10:30-12:00, 15:00-17:00, and 19:00-23:00. Bear in mind, this is relative to your own timezone.
You also need to pay attention to the best times for your specific account. You can find this out by checking out your analytics if you have a pro account on TikTok. This will tell you when your audience is most active and online, which is when you will want to share your content.
Use the Right Hashtags
Hashtags aren’t the crucial factor for getting on the For You Page. Using the right hashtags will help to increase your reach, but it doesn’t guarantee viral success.
Using a combination of 2 niche specific hashtags, and 2 broader hashtags will help increase reach, though.
The length of your TikTok video actually dictates how likely it is to get on the FYP. If a video is under 13 seconds, it needs 100% watch time. If it’s over 40 seconds, it’ll need at least 50%. People need to be watching a good portion of your video, otherwise it won’t be promoted heavily by the platform.