What originally started out as a limited test has been made official. You can now create 10-minute TikTok videos, wherever you live!
On Monday (28th Feb), TikTok released an update that enabled users worldwide to upload videos up to 10 minutes in length. This is the next jump up, since the company increased video limits to 3 minutes last year. A spokesperson for TikTok said that the platform is “always thinking about new ways to bring value to our community and enrich the TikTok experience.”
TikTok is famed for its snappy nature, and as the home of witty content. Originally, videos were capped at just 15 seconds. In order to give more freedom to creators, this was soon upped to 60 seconds. TikTok has been making other social media platforms sweat, with Instagram launching Reels in order to compete in the video content space. Caught in a game of cat and mouse, Instagram increased Reels lengths to 60 seconds from 30 in July last year.
Not satisfied with overtaking Instagram as a social media and video sharing platform, TikTok is now seemingly taking aim at YouTube. Second only to Google as the largest site in the world, YouTube plays host to billions of hours of video content. Videos on YouTube can be multiple hours long, so whilst this TikTok update doesn’t quite give creators the same abilities as YouTube, it’s certainly a start.
10-Minute TikTok Videos
Users will be notified when they can start creating 10-minute videos. In order to receive this notification, you will need to be running the latest version of the app. Once you’ve updated this, you’ll be able to start heading into the slightly longer form content space!
How much this will change scrolling through TikTok will become clearer over the coming weeks and months. The addictive rhythm created by skipping speedily through short content could suffer interruption from slower paced videos. We will have to wait and see whether this change is a positive one for the company and its users.