Microsoft Avoids DMCA Strikes for E3 Showcase
Microsoft secured the retransmission rights for all songs in the E3 showcase. Find out what this means, and how it affected Twitch users here!
The latest E3 showcase gaming expo is wrapping up for another year, with a couple of extended events still in the schedule. Buzzing gaming fans the world over witnessed exciting announcements via Xbox’s livestream of the event.
Knowing the ferocity of Twitch’s DMCA striking, Microsoft secured the appropriate music rights ahead of the E3 showcase. Back in February, Metallica’s Blizzcon performance on Blizzard’s channel was hilariously dubbed. Gaming enthusiasts enjoy hosting viewing parties on Twitch, but are often burned with DMCA strikes for streaming content that includes copyrighted music.
Microsoft sent out an email to all streamers, notifying them of what to expect in order to protect themselves from strikes:
“We at Xbox greatly appreciate any co-stream efforts and aim to ensure you have a smooth experience if you choose to do so. To that end, we have acquired retransmission rights to all licensed music featured in this live stream broadcast. However, due to forces beyond our control, we cannot guarantee music labels, publishers, and their bots will not incorrectly claim something on stream.”
As Twitch views itself primarily as a streaming service, rather than a video sharing platform, the licensing is time-limited. This means if you’ve got any VODs of the E3 showcase, they’re only safe for 12 months. Microsoft recommends that you delete these videos before 1st June 2022, to avoid any negative impact.
Find Twitch-Friendly Music
Finding authorised music that can legally be played in the background of Twitch streams can be challenging. If you’ve been stung with strikes before, we understand your confidence may have been knocked.
That’s why at Synchedin, we offer a huge library of awesome royalty free music, all free to play in the background of streams. All tracks have the sync license covered, so you don’t have to worry about any copyright issues.
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