On the 1st March Instagram announced that it was launching a new variation on its popular Live feature, Live Rooms. This addition to the app allows a person to host a Live video, and invite three other users to join them. The platform has stated that it hopes the new feature will encourage creativity. Opportunities to host talk show style videos, Q&As, or jam sessions for musicians will be opened up.
I’m sure you already know how to go live, and hosting a Live Room is just as simple. To start one, just swipe left and pick the Live camera option. Add your title and tap the Rooms icon to select your guests. You’ll be able to see who has already requested to go live with you, and you can search for users to add. When you start a live video, you will remain at the top of the screen. Add your guests either all at once, or one by one – which is a great way to maintain engagement and add surprise guests.
Recognising the vast growth in the use of Live in the wake of Covid-19, Instagram wants users to grow their audience. Not just a platform for socialising and fun, Instagram has become a firm business tool for independent and major companies alike. With the loss of in-person events, due to the pandemic, Live videos became an effective substitute. Live Rooms pushes this further, acting as a fantastic way to gain followers fast. When involved in a Live Rooms broadcast, not only will your followers be notified, but so will all the followers of the other participants. This reinforces Instagram’s wish to promote collaboration and community.
This new feature has also been designed to give fans the opportunity to support their favourite creators. Viewers can buy badges during streams to show their appreciation. Other interactive features like Shopping and Live Fundraisers are another great way for creators to monetise their streams.
Another step forwards in giving creators more ways to interact with their audiences, Live Rooms is now available globally. Why not check out Synchedin, for great royalty free music you can play in the background of your livestreams? Discover a huge library of music, all with the sync license covered, available to stream for free!