The key to kicking off a YouTube career is to choose a niche that works. Here are some tips for picking the best niche for you!

When starting a YouTube channel of any kind, there are a lot of things to consider. But, before you can settle on a brilliant channel name, and figure out your style as a content creator, you need to choose a niche.

Having a niche on your channel means people will be able to recognise your channel and know what to expect from you. It will help you in the beginning to come up with content ideas and have a clear direction for you to follow.

If your aim is to earn money through YouTube, you’ll need to get plenty of watch time and gain subscribers. To build a loyal following of subscribers who want to keep watching you, you’ll have to appeal to the same audience consistently. This means it’s no good making videos about cake decorating one week, and then sharing a tutorial on how to fix a broken engine the next. One video might appeal to someone, and the other may then cause them to unsubscribe and write you off.

Having more than one interest isn’t a problem, but it’s best to keep things focussed. It’s better to give all your attention and efforts to one thing and do it well, than it is to spread your efforts across a number of things not so well.

Besides your own interests, different niches have a differing level of viability. You can make content about anything you want, but if you want to make a career out of it, there needs to be a ready audience for it.

How, then, do you choose the best niche for your channel that suits your interests but that people will actually want to watch? We’ve got some advice that will make your decision much easier!

Stick to Your Passion

Channels covering finance topics perform well on YouTube. But, if you have no knowledge, experience, or interest in finance then there’s no point creating a channel around it.

Yes, you need to choose a niche that has some demand, but there is a balance to be found. If you start a channel about a topic you’re not fussed about, you’re going to quickly get bored and find it all a chore.

Running a channel about something you’re genuinely passionate about will stand you in good stead. Audiences can sense your emotions, and if you’re excited then they’ll feed into that.

Keyword/Sub-Niche Research

We mentioned making sure your niche is viable and has demand. It’s good to find the sweet spot between popular and in-demand niche, but that isn’t too overcrowded and competitive.

You can achieve this by choosing a niche, then getting even more specific. For example, your niche might be baking. That’s quite broad, so maybe you could focus on vegan baking recipe tutorials.

Doing some keyword research will help you to identify if a focussed niche is worth pursuing. You can use sites like Ubersuggest, or even just the YouTube search bar, to see what popular search terms are.

Get Competitive

There’s nothing wrong with a bit of healthy competition. And, if there are already channels out there for you to compete with, that suggests the niche you’re contemplating is one that people enjoy.

Taking inspiration from competitor channels can give you an idea of what to focus on in your content. Also, checking out their stats and public analytics can help you to determine how popular different types of content within that niche are.

Once you settle on your niche, don’t forget to add high quality sound effects and royalty free music to your videos.

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