Copyright claims and strikes can be a scary notification, but we’re here to help you understand the terms and keep your channel in good standing.

In recent years, YouTube have listened to creators, and updated how they handle copyright.
YouTube now offer clear policies, consistent enforcement and transparency in copyright notifications.

What is a copyright claim?
A copyright claim comes from an asset that is live on YouTube’s Content ID system.
It uses the audio or visual asset to constantly search all YouTube videos to find a match to parts, or all of the audio or video.

Once a match is found, there are three options for the original content owner; The video can be blocked so that it’s no longer available for public view, it can be tracked and have the statistics/analytics monitored, or it can be monetized so the earnings go to the copyright holder.
Claims rarely result in videos being blocked, in the majority of cases the claim is tracked and monetized for the original owner.

How do you lift a copyright claim?
If you are an audio or visual creator, and you have used distributors like RouteNote to get your music onto the Content ID system, you may find that you receive a claim on content that you own.
This can be easily disputed either through your YouTube dashboard, or contacting your distributor to release the claim. Or you can leave the claim in place, and the distributor will monetize the YouTube video on your behalf for you to receive the earnings.
Similarly, if the above doesn’t apply but you feel the claim is incorrect, you can dispute this via your YouTube dashboard.

What is a copyright strike?
Copyright strikes are in place to protect the original owner of the material. This could be literary, musical, graphic, or audio/visual content.
A copyright strike is typically been filed against a video by the copyright holder if the content in the video is not owned by the uploader, and they don’t have permission or licensing to use that content in their video.
A copyright strike will last for 90 days on your channel.

YouTube understands that in most instances of a copyright infringement, the channel owner isn’t intentionally trying to break copyright rules.
If your channel is in good standing, and you receive your first copyright strike, this acts as a warning – The video in question is then blocked but no strike is applied to your YouTube channel.

The warning will stay on a channel forever, but YouTube will take more serious action if additional copyright strikes occur within 90 days of each other:
1st copyright strike after an initial warning applies a one-week freeze on uploads
2nd copyright strike within 90 days of the 1st copyright strike applies a two-week freeze on uploads
3rd copyright strike within 90 days of the 2nd copyright strike will result in channel termination

How do you appeal a copyright strike?
If you feel you’ve unfairly been given a copyright strike, you have the option to appeal this within the video options from your YouTube dashboard.

How to avoid copyright claims and strikes
The best way to avoid content ID claims and strikes is to use original assets, or audio or visual assets that you have permission to use.
Synchedin offers a range of audio that you can use on any content, not only YouTube videos, but within Facebook, Twitch, Game Development & Publishing, Film Making or any private or commercial project that you have in mind.