Intro Music | How to Choose the Right Opening Music
Making a good first impression is everything. We’re here to explain how to choose the best intro music for your projects.
Just as music is important in film, it is important in all sorts of projects too. It sets the tone, engages audiences, and adds another facet of entertainment. When trying to reach and retain new viewers or listeners for your vlogs on YouTube or podcasts, choosing strong music for your intros is key.
Sticking a hooky melody at the start of your videos is going to increase the potential of you becoming an earworm for anyone who might have stumbled upon your video. Lodging your intro music into the subconscious of somebody is going to increase the likelihood of them coming back to look for you. Therefore, music is a fantastic way to grab viewers, which you can then convert to subscribers with your amazing content!
Another reason why incorporating music into your intro is paramount is the memorability-factor. Chucking a hooky melody in at the start of your episodes or videos is going to increase the potential of you becoming an earworm for anyone who might have stumbled upon you. Lodging your intro music into the subconscious of somebody is going to increase the likelihood of them coming back to look for you.
Picking Music for Intros
Now, when it comes to choosing music to add to your YouTube intros, you need to take a few things into consideration:
- Length – Intros tend to be snappy. Just long enough to explain the idea behind the video or channel, but not so long that viewers switch off. Try to find a snippet of music that is an appropriate length and has plenty going on within it.
- Reflect your brand – The internet is a vast and varied place, where you can find a YouTube channel dedicated to pretty much anything. If your vlogging theme is “Diaries of a Funeral Director” then it might not be so appropriate or fitting to choose thumping drum and bass for your intro. Make sure you choose music that’s going to reflect who you are, what your content is about, and effectively set the mood.
- Match your graphics – Similarly to the previous point, setting slow and sombre music to a strobing technicolour storm of graphics isn’t a great idea. Perhaps you do want to create a little dissonance – if it fits what you’re about then go for it! But generally, a great introduction is the perfect blend of audio and visuals to indicate what’s coming next.
- Stay consistent – There are a ton of audio tag lines you would instantly recognise if played to you. It’s so easy to forget that “I’m Lovin’ It” is a Justin Timberlake track and not solely the McDonald’s end-of-ad hook (sorry JT). The company have used the short melodic phrase for years, making people incredibly familiar with it. Breeding that same familiarity with your intro is going to help viewers trust you and feel closer to you. Although, you can change up your intro, but try to keep it similar each time.
At Synchedin we believe in everyone being given the opportunity to share their creativity and vision. Which is why we’ve created a huge library of awesome royalty free music, all with the sync license covered. You can download all tracks in a variety of formats to suit your needs, and have full claims control, so no copyright issues down the line. Stream all tracks for free and create your own playlists, or subscribe for just $4.99 per month or $49.99 per annum to download unlimited tracks.