Best foot forward, first impressions count, and all that. Which is why making a YouTube intro deserves plenty of consideration. Check out these tips in order to nail your intro and pull in those subscribers!
YouTube is a fantastic platform for a number of reasons. Video-sharing is a solid form of entertainment, but YouTube is also used as an effective marketing tool. Cleverly curated content can be shared to increase views and gain subscribers, all in the name of promoting your channel and earning some income through YouTube.
It doesn’t matter if you’re a bedroom vlogger, or a small business trying to build a customer-base, the aim is generally the same. The bigger your reach, the speedier you’ll travel along the road to YouTube success. There are a number of tactics you can employ to ensure your videos perform well. You can get clever with keywords in your video titles, create a scroll-stopping thumbnail, or acquaint yourself with YouTube analytics, if you fancy getting technical. But, one thing that will help you keep viewers sticking around once they’ve found your video is the intro.
Depending on what kind of content you create, there are a few different routes you could take when making a YouTube intro. Travel vlogs benefit from including lots of awesome footage. Businesses do well with branding heavy intros. Using sites like Canva are perfect for putting together your introduction too. Regardless of what kind of channel you run, there are some tips you can follow that are universally helpful when creating an intro that is sure to reel in your audience.
Keep It Short
If your YouTube intro goes on for too long, viewers will click away, hurting your engagement levels. When you’re establishing your channel, it can be tempting to include lots of information about yourself in the intro. Save this for your channel trailer.
10 seconds maximum is a good aim when making a YouTube intro. This should be plenty of time to make it clear who you are, what you’re about, and what the viewer can expect.
Make It Eye-Catching
If your intro is beige and bland, it’s not going to capture anyone’s attention. It’ll also leave people thinking the rest of the video is going to be pretty boring. That’s not much incentive for them to stick around, is it?
Bright, bold colours are a sure fire way to engage viewers and excite their visual sense, keeping them wanting more. If you’re including animations and font, these should be equally striking and eye-catching.
If your channel focusses on upcycling old clothes and dressmaking, it won’t make sense for your intro to just include footage of kittens. Sure, cuteness is a good hook, but once viewers see your content is kitten-free, they’ll exit the video pretty quickly.
To avoid confusion, try to include content in your intro that someone might see in your actual videos. If you’re a tech reviewer, some shots or footage of tech gear would be a good call.
Use High Quality Visuals
Whatever you decide to include when making a YouTube intro, it should be high quality. Since this is your video’s first impression, it needs to set the bar pretty high. Over 500 hours of video are uploaded to YouTube every minute. That’s an awful lot of competition. However, a good chunk of those videos probably aren’t the best filmed or edited, so this is a key way to beat a portion of the competition.
Add Royalty Free Music
Of course, YouTube is a very visual platform, with emphasis placed heavily on footage and imagery. However, the power of music should never be underestimated. The right track can assist imagery in telling a story, conveying a feeling and expressing your persona.
Adding royalty free music will elevate your YouTube intro, and let people know that you’re savvy when it comes to content creation. Just make sure that the music reflects the rest of your intro, is short and sweet, and again is high quality.
Sign up to Synchedin today, and discover the perfect YouTube intro music for your videos. Access unlimited downloads across the entire music library for just $4.99 per month. Your subscription comes with full claims control too, meaning no copyright hassle down the line.